Discipline and Faith — Cody Lambert’s Coaching Philosophy That Shaped a New Rodeo Generation
In a sport built on grit, fearlessness, and tradition, Cody Lambert has long stood as one of rodeo’s most disciplined minds. Known for his mantra “There are no shortcuts in rodeo,” Lambert’s approach to training has produced some of the toughest riders of the modern era — including world champions like Jess Lockwood and Cooper Davis.
Lambert’s journey from a determined young cowboy in the 1980s to a founding figure of the Professional Bull Riders (PBR) taught him one truth: talent means little without discipline. “You can’t cheat the process,” he once said. “Every bull, every ride, every fall teaches you something — if you’re humble enough to listen.”
As the PBR’s longtime livestock director and mentor, Lambert became more than a coach — he became the moral compass of the sport. He doesn’t tolerate excuses. Riders under his guidance are expected to train as hard mentally as they do physically. “It’s not just about holding on,” he tells them. “It’s about holding yourself accountable.”
His approach is both old-school and deeply spiritual. Lambert believes rodeo success depends as much on faith as on muscle. “You’ve got to believe — in your preparation, your teammates, and in God’s plan,” he often tells young cowboys. This balance of toughness and faith is what made his protégés like Jess Lockwood — a two-time world champion before age 23 — so remarkably resilient.
For Cooper Davis, Lambert’s guidance was personal. After breaking his neck in 2021, Davis credits Lambert’s words for helping him return stronger. “Cody never let me feel sorry for myself,” Davis shared. “He reminded me that pain is part of the ride — but quitting isn’t.”
Today, as rodeo continues to evolve, Cody Lambert’s legacy is visible in every young rider who climbs into the chute. His coaching style is a blend of hard truth, humility, and belief — the same formula that once carried him to the NFR and helped build the PBR from the ground up.
In a world where many chase fame, Lambert still teaches what really matters: respect the bull, respect the craft, and respect yourself.
Because for him, rodeo isn’t just a sport — it’s a way of life shaped by discipline and faith.